Bruno Deshayes Copywriting Blog

This is the one event where a man does not try to process a woman with logic. Something just hit him. He has no clue what it is. He suddenly has the sublime intuition that on his own he is lopsided and that with her, he can become complete.

There is a woman-shaped hole in his heart that only the seductress can fill. He will break a path to her door. In Latin countries you are supposed to take a donkey and a guitar and ride under her balcony and serenade her until she nonchalantly drops the perfumed handkerchief that was tucked between her breasts. Never mind the neighbours. In that culture when a man is in love with a woman the whole village knows about it for obvious reasons. Anglo-Saxons on the other hand are supposed to kneel down and propose with a diamond ring. A whole industry has a vested interest in perpetuating that tradition. I suppose if they also hired guitars and donkeys they would have all bases covered...

Courtship is the art of seeking a woman's affection usually with the hope of marriage. Ballroom dancing was invented to teach women how to walk backwards - utterly relying on the lead of the man they would trust for the rest of their life. Without vision mirrors she goes in reverse totally un-phased at how many walls, pillars or other couples they missed in the journey.

Of course dancing can lead to kissing - which is a way to get two people so close to each other that they can't see what's wrong with them!

Some women conceive courtship akin to an obstacle course to test the skills and resolve of the pretender. They include non-verbal clues as a cheat sheet to give unfair advantage to the favourite. Unfortunately some men compute that if a woman can't express herself with words it's probably not worth listening to her...

It is sad to see some people setting themselves as "dating life coach" to take advantage of those on the rejection heap. On the other hand God is the best matchmaker. Those who are in Christ know He has a sense of humour and knows how to get people to cross paths without feeling manipulated. In fact there are scores of testimonies where people relied on God to find their mate - which in turn released God to perfectly answer their prayer.

Falling in love is the most un-foolish thing you can ever do. Making yourself vulnerable and accountable to someone of the opposite sex is the most risky and rewarding decision you will ever make. Many have despised the day their missed to tune-in to the song of their mermaid. Instead of shipwrecking themselves on the island of bliss they sailed on in a dark ocean of loneliness and unfulfilment.

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