Bruno Deshayes Copywriting Blog

Some impending technological breakthrough has just come to my attention. After 3D movies the major studios are just about to release scented movies.

The recording and digitization of odors is based on a DDO (dynamic dilution olfactometer) feeding into a chemotopic map similar to the one we have in the brain.

The magnitude, flavour and duration of the smells are then played back through special transducers which release the aroma into the surrounding air just like a loudspeaker vibrates the air around you.

Think of the possibilities. For a Western movie you could smell the gun powder when shots are fired, the aroma of a stew cooking on a coal fire or the perfume the starlet is wearing for a close-up.

Many industries are lining up to take advantage of the technology. Now you can buy cheese, wine, perfume by mail-order.

Sanitation systems can be programmed to counter-balance your exact flatulence to clear the air whether you just ate baked beans or mashed potatoes.

Marketers are attracted in droves to this sweet smell of success for the market is huge. Even the army is considering it for psychological warfare where the enemy would be overcome with the pungent smell of rotten eggs or else.

Doctors could use the technology to diagnose stomach ulcers or rotten teeth. Lovers could email each other their body odor aka scent of a woman.

Cooking recipes videos could explain precisely how to saute onions to perfection.

Law enforcement agencies can calibrate their breath analysers to screen offenders who go past legal limits.

What about cost? Would such a system be a bit on the nose? After USB flash drives disguised as novelty earrings women will love to wear an ODD (olfactory digital dispenser) and dial a different perfume for different times of the day. The perfume bottle will never go dry but admittedly the batteries will go flat unless you recharge overnight. We are already used to that for our mobile phones. It is a given.

Tobacco addiction could take a turn for the better as smokers could enjoy the smell of tobacco without inhaling the fumes. Just like people wearing earphones to avoid disturbing others in a crowd you can wear a PSD (personal smell dispenser) to sniff glue, cannabis or your favourite drug - undisturbed.

No doubt some portals will allow you to download your scented ecstasy - for a price. Yet again, what would disillusioned folks do to numb their boredom?

For me I write science fiction for a living and if I got you baited until now, then my writing style works.

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